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5 reasons why bookmakers fail in political betting | Online Casino

 - Why is there no reliable data in online casino?

 - Who has skin in the game?

 - The role of the undecided voters

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In 2016, bookmakers significantly underestimated the occurrences of President Trump's election and Brexit. The upcoming 2017 elections in France, Germany, and the Netherlands pose a potential seismic shift within the European Union. With the surge in popularity of political betting, it's crucial to understand five key reasons why bookmakers often misjudge political outcomes before placing your bets.

1. The Challenge of Limited Data

Bookmakers rely on historical data and statistical probabilities to set odds. This method is effective for sports betting, where comprehensive data is available. However, political betting presents unique challenges. Rare events like the 2016 US Presidential election or the UK's EU referendum lack historical precedents, making traditional odds-setting techniques less applicable. This is evident in the discrepancy between betting odds and actual outcomes, particularly visible as the 2016 US election results came in.

2. The Pitfalls of Polling

Lacking sufficient historical data, bookmakers turn to public opinion polls. However, polls have proven to be unreliable, as seen with the unexpected outcomes of Brexit and the 2016 US Presidential election. Poll inaccuracies can stem from social desirability bias—people misrepresenting their true intentions to align with perceived social norms. Additionally, indecisive voters further complicate the accuracy of polls, making pre-election surveys less reliable.

3. The Influence of Undecided Voters

Statisticians attempt to account for biases in polling but cannot accurately predict the behavior of undecided voters. In close elections, these voters are often the key to determining the outcome, rendering pre-election polls and corresponding betting odds potentially misleading. This unpredictability creates both risks and opportunities for bettors, as odds may fluctuate significantly.

4. The Dynamics of Betting Activity

Bookmakers adjust odds based on betting activity to balance their books and mitigate risk. This process, known as following the money, means that odds reflect the sentiments of bettors rather than the general voting population. The discrepancy between the electorate size and the global betting community can lead to significant differences in perceived election outcomes based on betting trends versus polls.

5. The Impact of Scandals

Political betting is uniquely sensitive to sudden changes in public perception, such as those caused by scandals. Unlike sports betting, where a player's performance may only be affected by physical factors, political figures can experience dramatic shifts in public support due to personal controversies. Historical instances, like the Profumo affair or the Clinton-Lewinsky scandal, demonstrate how quickly betting markets can change in response to political scandals.


Understanding these five factors is crucial for anyone considering placing bets on political outcomes. The unpredictability and unique influences on political betting markets underscore the importance of approaching such wagers with caution and informed insight.


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